FounderJesseBuilds the product. Spent more than eight months building SketchMind next to his job, and still decides every feature against one question: does it keep things simple?
ProductRoadmapFounding members
Book your 1-on-1 as a founding memberOur story
From “hallo” to a working product.
Day 1
It started as FlowMind.
Jesse asked an AI builder for a whiteboard. The first version could draw a line, and not much more. The very first word on the board: hallo.
1month
Building everything, not just an app.
Evenings and weekends, next to a full-time job. Sketches on paper, hundreds of prompts with Claude, code with Claude Code, row-level security and a pentest, skills, automations, a strategy, and one system to run it all.
1sentence
FlowMind became SketchMind.
By summer, one sentence was enough for the AI to build a whole board. The tool had grown up, so it got a name to match.
10:18PM
Process + outcome = SketchMind.
Late on a Friday, Jesse wrote down what SketchMind is for: your thinking and the finished result, in one place.
Live
SketchMind goes public.
The app launches, funded by the people who use it. The first founding members help decide what comes next.
3people
Jesse, Babour and Sama.
A small team, close to the people using it. You can talk to any of us.
Early 2026
It started as FlowMind: the first board said “hallo”.
← Boards✦Untitled BoardShare
The very first board
Spring 2026
Building everything, not just an app.
Sketches, prompts with Claude, code with Claude Code, security, skills, automations, strategy and one system to run it all.
Ask AI on top1 sentence → board, deck, planKeep it simple!
Claude
+ New chatRecentsBoard empty after refreshPen delay on iPadOnboarding copySkill: product photosPricing pageWeekly planBoard empty after refresh
The board is empty after a refresh. Find out why before we change anything.
Found it. The save fails without an error when a board gets big. Here is a diagnose-prompt for your builder:
Prompt for the builderCopy
1. Check the save response for errors.2. Log the size of the board data.3. Report back what you find.DO NOT IMPLEMENT YET.
Reply to Claude…↑
claude · sketchmind-app
Claude Codein your terminal · sketchmind-app
> Add row-level security to boards, so people only see their own work.● Reading entities/Board.json● Reading src/pages/Boards.jsx● Writing the policy: only the owner and invited members + 14 lines − 3 lines entities/Board.json● Running the checks✓ Checks pass. Ready for review.>
Row-level security
create policy "owner can read" on boards for select using (created_by = auth.email() or auth.email() = any(members)); create policy "owner can edit" on boards for update using (created_by = auth.email());
PentestEvery door tried before launch
Skillsproduct-photographySKILL.mdbuilder-workflowSKILL.mdbrand-and-copySKILL.mdweekly-reviewSKILL.md
1---2name: product-photography3description: On-brand photos of people using4 SketchMind on an iPad, with the real app screen.5---6# Workflow71. Read the shot brief82. Build the scene, real light, real people93. Place the real app screen on the device104. Check: no logos, no private data
Skill saved and ready to use
AutomationsFor the app and for the company
TriggerEvery weekday, 7:00 AMAI step✦ Write the morning briefActionSend it to the teamTriggerNew signupAI step✦ Personal welcomeActionAdd to the CRM
Runs7:00 AM · Morning brief sent9:14 AM · Welcome sent11:02 AM · Welcome sent
North star
From a thought to finished work, in one place.
Simple over completeUseful AI, no gimmicksPeople stay in charge
NowLaunchFounding members
NextTeamsMobile
LaterIntegrations
SketchMind OSProductBuildMarketingSalesOperations
The system behind the product
Everything connected.
RoadmapSynced
SkillsReady
AutomationsRunning
StrategyLive
ContentPlanned
SupportBy people
01Sketches
Month 6Summer 2026
FlowMind became SketchMind.
SketchMind — The AI whiteboard that does the thinking for you
FlowMind
SketchMind
The AI whiteboard that does the thinking for you.
A Friday night, 10:18 PM
Process + outcome = SketchMind.
← BoardsShareJS
First enterprise customer?
Process + outcome = SketchMind
10:18 PMFriday
August 2026
SketchMind goes public.
August 2026 · open to everyoneWe are live.
Today
Jesse, Babour and Sama.
